Pink Gellac

Project: Pink gellac
Client: Pink Gellac
Architect: Matteo Renna

To Build has completed the total fit out of Pink Gellac’s newest ‘brand store’ in the heart of Utrecht. In addition to the construction and finishing work, E- and W installations, the complete interior was also part of the work. The Utrecht store is equipped with an innovative ceiling light installation (realized by First Impression audiovisual) that fills the space with more than 300 programmable LED tubes. This light show creates a strong connection between the space and the products. The interior was designed by the Italian designer Matteo Renna and executed by Smeulders Inteieurgroep in the highest quality materials available on the market. You can call the production, assembly and installation very complex.

About Pink Gellac

Pink Gellac, based in Hilversum (Netherlands), is a leading premium nail polish brand in the Benelux that was founded in 2013. Pink Gellac is known for its distinctive trendy color range and salon quality gel nail polish. The company has grown strongly in recent years, both in the Netherlands and internationally.

Pictures by Alessandro Reginato

Our portfolio